Online Classes: 9 Ways to Get Higher Website Conversion And Generate
More MLM Leads
Many people in the network
marketing industry rely on working off the Internet in their local and warm
market or following old school recruiting techniques like calling mlm phone
leads.
Many are reluctant to use those
techniques. Many have had disappointing results. Therefore, an increasing
number of network marketers are looking for online ways to generate mlm leads.
The basic way to generate leads
on the Internet is to put up a website or landing page, drive traffic to it,
and get a percentage of visitors to opt in by filling out a form asking for
their contact information. Increasing web site traffic is a major topic in
itself and is covered in a separate article. The other key part of lead
generation is raising the percentage of visitors who opt in when you get them
to your site. This is called conversion.
These are the nine major
strategies we teach our team members to get higher conversion at their website
or landing page. Top results with conversion begin with proper website design.
The sole purpose of the web site is to do just one thing and do it
efficiently...get the maximum percentage of traffic to opt in.
Your page should be a clean
layout, be fast loading, simple to read, and deliver the information the
visitor is expecting to see.
Avoid links going to other pages.
Avoid using flashing images and other distractions.
Like in all other advertising,
you still must use compelling headlines and body copy. If you don't capture their
attention, you will not get them to opt in.
Make it simple and clear what
they need to do. As an example, direct them to enter their first name and email
address in the box below.
Make it clear what the prospect
will get for opting in. People are increasingly hesitant about giving out their
personal information. Make it clear you have what they want.
Avoid asking for unnecessary
information on the opt in form. The less information you request, the higher
your conversion rate will usually be.
Offer a bonus to get more
options.
Maintain and display a clear
No-Spam policy.
Always test different versions of
your website or landing page. Keep looking for what gets the highest results.
Increasing the percentage of
visitors who do opt in may be more critical than driving more traffic to your
website or landing page. Follow these tips to improve conversion on your
website or landing page and you can generate more mlm leads.
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